People use trademark attorneys because they can help them file for this necessary type of protection. The trademark application process is very detailed and it can be hard for anyone to complete. This is why people use trademark attorneys. They can also help make sure that your trademarked name stays safe after you file it. Many people have their trademark attorney routinely do something called a trademark search. This is when they do a complete search to make sure that other companies are not using your trademarked identity for their own profit. This is very important and can be the key to keeping your companys reputation safe from harm.
In addition to trademark searches, trademark attorneys will also write up things called cease and desist letters. These letters will ask any company who is using your trademarked name to stop using it. They will also file the letter with the US patent and trademark office to let them know of this issue. Many times this is enough to get a company to stop using your trademarked name and the trademark office will contact your attorney and tell them that the issue has been resolved. This is often so quick because there are some companies who are unaware that they are infringing upon your companys name. Your patent attorney will make sure that it is taken care of quickly and properly.
Before you hire a trademark attorney, you need to make sure that it is actually a trademark attorney that you need the assistance of. If you are looking for someone to help protect an idea or invention, not just a business name, then you need a patent attorney. Although patents and trademarks are filed in the same office you will want to make sure that the legal professional you hire knows about trademarks. You will also want to make sure that you are hiring a trademark attorney not a general attorney as a trademark attorney will be specialized in this type of field.
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